Mega Star Chiranjeevi’s next outing Sye Raa Narasimha Reddy is being made in a prestigious manner. The makers recently postponed the second schedule to the last week of March and Nayanathara along with crucial cast will join the film’s shoot. An exciting development of the project is that the digital rights of the movie were sold to Amazon Prime for an amount close to 30 crore rupees. The news came long back, but the official contract was made a few days again. This is undoubtedly a big deal, and the fans are in a joyful mode with the business happening in a big way.
Amazon Prime has become a boon for a lot of producers in all the industries. Prime is making the film available to watch within the 28 days of the release, and the strategy is grandly working for them. The Prime officials are making sure that their logo is publicised in all the promotional materials. Prime also got the rights for Bharat Ane Nenu and Rangasthalam, but we have no clarity on when the movies will be made available for streaming online.
Prime comes with the package of having the entire digital rights with them. From the first look poster to the making video, they are going to keep everything on their official website. On the other side, the satellite rights of the film are also expected to be sold at 30 crore rupees. The makers of Sye Raa are in plans to get back half of the investment in the form of these rights.
Directed by Surender Reddy, the film is produced under Konidela Productions Company Banner.