The film is into profits by the end of its second day at the box office and is set to become one of the biggest hits of the year in terms of Return on Investment.
While Arjun Reddy is running to packed houses, other new releases like Vivekam and VIP2 are struggling to find audience.
Even Anando Brahma that did so well in its first week slipped due to Arjun Reddy effect.
Arjun Reddy is not only strong in A centers but also putting up big numbers across B and C centers. The film is a smash hit in US too.