A teaser released without the title and became a popular video on YouTube. Vishnuvardhan said that Ajith Kumar will have a “salt and pepper” look, and that Ajith Kumar underwent supervised weight-training.
The first schedule of filming began on 2 June 2012 with portions involving Ajith Kumar, Nayantara and Arya. The filming was expected to proceed until the end of the month in Mumbai, but later cancelled due to monsoon and location was shifted to Bangalore and later in Hyderabad. On 7 September, during the second schedule, Taapsee Pannu joined the crew and began shooting her portions.
Aarambam 1st Day Collections : 12.85 Crores
Aarambam 2nd Day Collections : 13.10 Crores
Aarambam Total Collections : 25.95 Crores