If at all the trade calculations from a section of film fraternity are to be believed, producer BVSN Prasad who took the project of ‘atharintiki daaredi’ as a prestige is now reaping good profits. The hell of situations he has undergone with complete first half of the movie being leaked on internet before the official release, Prasad garu should have got his heart arrested for a while. However, Telugu audience were generous towards the hard work of ‘AD’ team and today, it cruised to become the top most industry hit of Tollywood.
However, a movie being made with budget of around Rs.48 Crores already raking a net of Rs.78 Crores means BVSN Prasad garu is safe by at least 15 Crores. Though the actual profit would be 30+ Crores, business deals with distributors and exhibitors in various territories on sharing basis would let him enjoy a minimum marginal profit of 15 Crores for sure.