Rajamouli’s Baahubali Yesterday premiered on Maa TV with a bang and the channel is expecting record TRP’s for this as it bought the movie’s satellite rights for record price. The channel also sold the airtime for advertisers for record amount.
Maa TV extensively promoted the movie for its premiere show that already showed results in its favor.
In some areas in Andhra Pradesh and Telangana, the movie’s screening on Television reportedly affected the collections of all new releases that are currently running in theatres.
Kanche and Raju Gaari Gadhi shows were affected this evening a trade analyst told us.
About 40 percent collections were dropped for these movies in the first and second shows in some areas, he added.
Maa TV bought Baahubali part 1 and part 2 for whopping Rs 29 Cr.