Ceded Rights of ‘Jai Lava Kusa’ were sold out for a whooping Rs 12.6 crore. No other Telugu Film, except ‘Baahubali 1’ & ‘Baahubali 2’, managed to get a better deal than this till date.
Release ahead of ‘Spyder’ (September 27th) is an added advantage for the NTR-starrer arriving on 21st of September. Jr have 6 days to amass as much as he can and thereafter Dussehra holidays will come in handy. Distributors and Exhibitors are well aware of this strategy.
Second Teaser of ‘Jai Lava Kusa’ introducing ‘Lava Kumar’ will arrive at 10:35 AM on August 7th.