Finally, “Bruce Lee” has touched that hyped figure of 40 crores, which Ram Charan makes all the time with his average-talk garners. The Mega Powerstar got it repeated again, now for “Bruce Lee”. While the mega hero reached his standard figure, his distributors are still paddling through rough waters.
Dasara release “Bruce Lee”, directed by Sreenu Vaitla, has made nearly 38+ crores ‘share’ with Telugu version and 2+ crores with Tamil and Malayalam version by now at box office. That makes the film cross 40 crore mark in no time, while the pace and volume of these collections are no match to the budgets involved. Due to the negative talk that evolved on first day, this Ram Charan starrer failed to get record breaking openings. Thanks to holiday season, which helped the film amass 40 crore share. Movies like Racha, Nayak and Govindudu Andarivadele which captured below-average to average talk have ended up making near or less 40 crore mark ‘share’ in full and final run.
That 40 became Charan’s standard figure, no matter what the film’s talk is. While that 40-mark might have left with simple bruises earlier, say 1-4 crores loss, this time the loss is estimated to be around 16 crores. The film has to race past nearly 56 crores to evolve as a safe project for distributors, even though if they forget about profits. In that case, we have to say that Bruce Lee is going to be second biggest straight disaster for Ram Charan after “Orange”.
Either Charan should change the way he will pick films and directors, or his directors should come up with innovative stories to use his stardom and potential to make huge chunks at box office. Else, it will be Oranges and Bruce Lees. Dot.