He got mass image with Khaidi and after that all his movies start following that image. Nagarjuna got huge mass image with Shiva and he started mixing it up with all kinds of films.
Venkatesh after Bobbili Raja did not get huge mass hits but when family films ruled the roost he won over the box office. Balakrishna does mostly mass films, hence whenever they click he gets huge hits.
Pawan Kalyan’s image after Gabbar Singh reached next level and Mahesh with Pokiri established himself as a Superstar.
So for a Telugu actor whatever he might want to do, a mass image is important to survive at the box office as a star. Hence, all strive for such image. We saw how Arjun Reddy, made Vijay Devarakonda a popular actor and a star.
Naga Chaitanya who has become chocolate boy hero of TFI, wants to prove himself as an action hero too. He expressed that he is disappointed that he couldn’t deliver a successful film in that genre and will try out a complete action movie for sure.
His next release Shailaja Reddy Alludu is said to be a family entertainter with few action episodes.