Friday Releases: Only Hot & Star Promotions!


Nakshatram-DarshakuduThis Friday, we have only 2 noted Telugu films hitting theatres – Krishna Vamsi’s ‘Nakshatram’ and Sukumar’s ‘Darshakudu’. It looks like makers of both these films are relying on some attention-grabbing aspects instead of content in their films for promotions.

Coming to Nakshatram, Krishna Vamsi’s films are generally perceived to be strong in content besides having enough romance (poetic and/or erotic). However, in the case of Nakshatram, the glamour show of the three hotties in the film – Regina, Pragya and Shriya is primarily being used in promotional material. Ever since the release of the trailer, which received mediocre response, hardly any promo showcasing content in the film was released. On the other hand, the sexy stills of Regina and Pragya have been released at regular intervals probably to grab attention of masses.

Regina’s romantic song with Sundeep Kishan, another song filmed solely on her to flaunt her hotness in all possible manners, a bikini song featuring Pragya and the item song of Shriya are being projected as the primary positives of Nakshatram. Looking at this, some movie buffs feel that makers themselves aren’t confident on the film.

Coming to Darshakudu, film’s producer Sukumar is using his good relations with stars in the industry and is relying primarily on star power to promote the film. The likes of Chiranjeevi, Ram Chaarn, Allu Arjun, Samantha and Rakul Preet were used at different stages to promote the film. Lack of popular faces in the film could be a reason for this.

We have to wait for less than 24 hours to see how far these promotional tactics work in favor of the films.