Telugu Dialogue turns 42 today. The magician, as he is often referred to, Trivikram Srinivas celebrates his birthday standing proudly with outstretched hands on the peaks of Telugu film’s commercial success in the form of ‘Attarintiki Daredi’. He would be breathing the fragrance of the magical spell he’s cast on the Telugu audiences for the nth time in his career thru his words.
Came about 15 years ago into the film industry as a nuclear Physics postgraduate, he understood the nucleus of Telugu audience’s tastes so perfectly and struck a chord with his very first attempt as a writer and continued his successful journey as a writer. His timing, rhyming and placement of crispy one liners into quirky characters be it hero, villain or a supporting role has churned out iconic characters and developed a phenomenal cult following for himself.
Understanding that it’s the script or more precisely the dialogues, nothing else drives success of Telugu cinema, he promptly switched to direction and hit the success path straightaway. His association especially with the two most influential heroes in the business viz., Mahesh and Pawan has been quite effective in creating a niche for himself in the marketplace.
Today, he is sitting on the throne of 100 Crore Club as the pioneer and his cumulative revenues of all the films he has written and / or directed would be over Rs. 500 Crores. That would be a very special and exclusive club in TFI.