Overseas market has expanded for Tollywood films in the recent past and collecting one million dollars has become a cakewalk for star hero films. According to the latest buzz, ‘Jai Lava Kusa’ makers said to be quoting Rs. 14 crore for the Overseas rights which is a very big figure for NTR films.
Usually NTR films do not have much impact in the Overseas market until ‘Nannaku Prematho’ happened to him. ‘Nannaku Prematho’ is the highest earner for NTR with 2.2 million dollars. Surprisingly NTR failed to repeat his magic with the super hit ‘Janata Garage’. Even though ‘Janata Garage’ became a money spinner Telugu states, it couldn’t cross 2 million dollar mark in Overseas. Considering NTR’s track record, Rs. 14 crore is a high price for Overseas. The movie has to collect close to 3 million dollars to be profitable for the Overseas distributors.
On the other hand, ‘Jai Lava Kusa’ has no other USP other than NTR. Director Bobby’s last film was a disaster and producer Kalyan Ram’s last film was also a failure. So, the trade analysts are keenly watching whether the deal finalizes for Rs.14 crore or not.