‘Sardaar Gabbar Singh’ amassed a share of Rs 30 crore on Day 1 despite poor posters and promos. In the full run, It managed to collect just above Rs 50 crore and ended as a disaster. Overall, Close to Rs 40 crore has been lost by the Distributors and Buyers.
Pre-Release Business of ‘Katamarayudu’ is almost equal to that of ‘Sardaar’. It has to collect a Share of Rs 87 crore for break even. Still, Unit Members were quite confident about the success.
To utilize the tremendous craze for ‘Katamarayudu’, Exhibitors have hiked the ticket prices in most places. So, Day 1 Share of this Pawan Kalyan-starrer will be much bigger than what it was for ‘Sardaar’. As Housefulls were expected in 90 percent of the screens for the first 3 Days irrespective of the Word-of-Mouth, Close to 90% of the investment is likely to be recovered by the end of First Weekend. ‘Katamarayudu’ will be a safe venture for Distributors and Buyers even if the mouth talk is negative.