Whenever a biggie is ready to arrive, we normally see market going through a lean patch as the viewers will be saving up for the biggie or biggies depending on the season and schedule of release dates. Right now, Telugu Cinema is going through a great lean patch and all this looks like silence before the storm.
Even the movies that had box office heroes like Nandamuri Balakrishna -Paisa Vasool, Chaitanya – Yuddham Sharanam and Allari Naresh – Meda Mida Abbayi, did not perform well enough. This week comedian turned hero Sunil came with Ungarala Rambabu, Sachin Joshi came with Vedevadu and Baahubali writer, K Vijayendra Prasad’s Sri Valli also released. None of the movies gained any talk and even Nara Rohit’s long delayed Kathalo Rajakumari also failed to ignite any kind of box office noise.
With every film that released in September failing and likes of Arjun Reddy, Fida settling down to the final weekends, the stage seems to be set for Jr. NTR’s Jai Lava Kusa to pull out the maximum out of the pockets of Telugu film viewers. The openings should be massive with such calmness at the box office and we have to see what magic will Jr. NTR perform on the opening day!