Mahesh Babu is a superstar in the Telugu states but his popularity in Tamil Nadu is not something his fans can boast of. Even his career biggest hit ‘Srimanthudu’, which was dubbed and released in Tamil, couldn’t create a market for him there.
Taking this track record into consideration, the best possible way to open a market in TN was working with a top director and hence Mahesh strategically planned a film with AR Murugadposs, arguably the second most popular director in TN after Shankar. So, how much business can SPYder do here?
As per the buzz n Kollywood, after witnessing the euphoric response for the film’s teaser, buyers are offering to the tune of Rs 20 crore for the complete Tamil theatrical rights. This is a huge sum considering the film is being sold primarily on Murugadoss’ name. The names of Santosh Sivan and Harris Jayaraj will also add credibility to this action thriller.
Since there is still more than three months for the film;s release, makers are waiting for even better deal. They are confident that the trailer will create a bigger impact than the teaser did. Overall, SPYder is going to be a huge launch for Mahesh in Tamil Nadu.