Srinu Vaitla slipped to rock bottom after delivering three back-to-back disasters. ‘Amar Akbar Anthony’ which is releasing on November 16th is so crucial for his career. If he could bounce back, The career will be on the right track & could even get the opportunity to work with Star Heroes yet again. At the same time, He mayn’t be able to find a big producer and hero of his choice for his next movie if it ends up as a fourth dud in a row. So, Hit is the only option Vaitla have at this stage to make everyone take him seriously.
In Overseas, Srinu Vaitla used to command a solid market until few years ago. Recent flops made most of the NRIs stop paying attention to his movies. Now, The buzz around ‘Amar Akbar Anthony’ has to be built with aggressive promotions.
On the other hand, Raviteja, Ileana and Mythri Movie Makers too need a success very badly. Last two releases of Raviteja (Touch Chesi Choodu, Nela Ticket) were disasters. There is every possibility of market collapse if ‘Amar Akbar Anthony’ turns flop. On the other hand, Ileana will fade out if her comeback isn’t good enough. Last but not the least, Mythri Movie Makers will have to safeguard its reputation after the failure of ‘Savyasachi’. The Production House might even lose the tag of Blockbuster Banner if it delivers yet another flop.
Strong promotions at this stage is a must for ‘Amar Akbar Anthony’ to attain career best opening for Raviteja. There were many instances of Record Openings making even ordinary films successful. Makers need to do something to build the hype by the time of release.