Mahesh Babu’s image as the number one star in USA market has gone down recently with his recent films all turning out to be disasters. “Brahmotsavam” and “Spyder” both left the distributor in more than 50 percent losses.
He has to win the confidence of USA audiences again. Mahesh Babu and the USA distributor are betting on the brand image of director Koratala Siva.
As Koratala Siva’s previous two movies “Srimanthudu” ($2.9 million) and “Janatha Garage” ($1.80 million) brought profits to the distributors, the distributor of “Bharath Ane Nenu” are confident of pulling off this time.
Premiere show collection and opening weekend numbers have become crucial these days. 70 percent of lifetime gross of movies comes from the opening weekend itself. Hence, this time they are going for bigger and wider release for Premiere Shows.