The makers of Superstar Rajinikanth and Akshay Kumar’s upcoming science fiction film ‘2.0’ have kick-started the film’s promotions. And, they are going to surprise the world with their very first initiative.
Raju Mahalingam, the creative head of Lyca Productions, has revealed that a 100-foot-tall hot air balloon adorned with life-sized images of both Rajinikanth and Akshay Kumar from “2.0” will float over the ‘Hollywood’ signage in Los Angeles on Tuesday. He added that they are not making an Indian film but a Hollywood movie, and this massive balloon effort is to attract the attention of Hollywood.
After Los Angeles, the balloon will fly over London, Dubai, San Francisco, South East Asian countries, Europe and Australia before coming to India. Makers of ‘2.0’ are planning to rope in film stars from across the country to participate in this first-of-its-kind ride.
Made on a budget of around Rs 400 crore, ‘2.0’ is slated for a world-wide release on January 25 next year. A 15-language release is being planned for this VFX extravaganza, which is currently in post-production stage.