Title plays a major role in the success of a Telugu movie. Even though some films have good content.. they will not reach the audience as the title doesn’t have the stuff. Similarly some movie titles will be superb.. but they will not meet the expectations due to the weak content. Some movies will get huge hype unnecessarily due to the powerful title. So film makers have to choose their movie titles with a balanced approach.
Jr. NTR has choosen the title ‘Jai Lava Kusa’ title sometime back. His brother Kalyan Ram came up with ‘M.L.A- Manchi Lakshanalunna Abbayi’ title now. Jr.NTR has taken his title from Sr. NTR, Kalyan Ram has taken title from director Harish Shankar(Harish planned a film ‘M.L.A’ with Jr. NTR in the past). Going by these titles, it appears that Nandamuri brothers are after old titles due to the scarcity of the titles. Why Nandamuri heroes are after old titles as all the other heroes are looking for fresh titles?
Frankly speaking, very few directors are trying to come up with fresh titles. Puri Jagannadh chooses titles with negative touch.. Trivikram chooses titles with family touch. All the other directors are choosing titles according to the craze and image of the hero. They are not showing any unique style in the titles. It seems the directors of Nandamuri directors are also doing the same by choosing the titles going by the craze of the heroes.