Why is this senior hero sending messages to heroines?

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Lady-Producer,-Hero-PlanninHe is a senior actor. Once an in-demand hero, he today is getting ready even to do negative roles. Age has robbed him of his craze and following. Yet, he continues to be very active on social media. In fact, he is hyper active.

While other celebrities have lot of followers and follow but a few, this actor follows everyone who follows him. Not just that, he sends messages to them. Among his followers are industry biggies to Chota Mota actors. He has over 2500 floowers.

As for heroines  – big or small – he is hyper active. He sends personal messges and is always on chat with even smalltime heroines. Why is this hero so very active on social media, especially with the heroines?