Edida Nageswara Rao Naidu (24 April 1934- 4 October 2015) was an Indian film producer in Telugu Cinema. He owns the film production house Poornodaya Movie Creations in Tollywood. He has produced Sankarabharanam, Swayam Krushi, Siri Siri Muvva and Swati Mutyam which were showcased at the Moscow Film Festival.
He has produced films with a classical touch in the 1970s and 1980s. He was born to Sattiraju Naidu, in a Telugu Naidu family. Some of the most memorable movies in Telugu film history like Sankarabharanam, Swathi Muthyam, Swayamkrushi etc. were produced by him. Most of the movies produced by him won the National Film Award for best feature film in Telugu category, Nandi Awards and were screened in several international film festivals. These films were also dubbed & released in the Russian Language. He started his career as a theatre actor, film actor, dubbing artist and then ventured into film producing. After getting retired from the film production, He has also worked as Telugu Film producer’s Council Secretary, Nandi Awards Committee Chairman and National Film Award Committee member.