Hype will not build on a film unless the filmmakers share movie updates in regular intervals.. even star hero films are not an exception. Power Star Pawan Kalyan film commenced six months ago but the film unit has not shared any update with the audience and Pawan fans were disappointed with the makers.
On the other hand ‘Jai Lava Kusa’ shooting started at the same time. They have given regular updates and released posters.. teaser.. trailer and increased the hype on the film. Balayya film ‘Paisa Vasool’ was also launched at the same and the movie was always in the news with some or other update and the movie released in the last week.
As PSPK25 team didn’t release any update all these days, the hype didn’t build as expected. The whole situation has been changed with the updates shared by PSPK25 team on Pawan’s birthday. No one had the clarity on the meaning of concept poster.. but there was a huge discussion on the poster in the social media. Anirudh released ‘Baitikochi Chuste’ song and it also became a hot topic. Even though it appeared normal initially, the song became a super hit now. Pawan scene in the end of the 1-minute video has thrilled the fans.
On the other hand, Pawan-Keerthy still gave a pleasant feeling and it has grabbed the attention of the audience. All these updates has raised the hype and expectations on the film.