‘Om Namo Venkatesaya’ is the biggest commercial failure in Tollywood in this year so far. Theatrical Rights alone were sold out for Rs 36 crore. ETV acquired the Satellite Rights for Rs 12 crore. Overall, Pre-release Business stood at Rs 48 crore which is the highest for any devotional flick released in TFI till date.
Inspite of the poor Box Office run, Ramoji Rao isn’t worried about the high price he offered the Satellite Rights. ETV attained good returns with the all-time classic ‘Annamayya’. We knew the wonders created by ‘Sri Ramadasu’. It still remains as the Telugu flick which received highest TRP Rating.
Family Audience are crucial for the success of any devotional flick. As most of the family audience didn’t throng theaters for watching ‘ONV’, There is every chance of them no giving a miss to the TV Premiere. In that way, This Nag-starrer is in contention for Top 5 list when it comes to TRP Ratings.