Arya Vysya Associations launched protests alleging Kancha Ilaiah’s book is unacceptable. They complain the title is derogatory and content is equally objectionable from Vysyas’s point of view.
In the book, Kancha Ilaiah wrote Vysyas used to consume Non-Veg, agriculturalists and rear cattle, historically. He mentioned the people of the community turned Vegetarians later.
Ilaiah said other Communities dislike Vysyas because they look at them as someone who is involved only in trading and business. He even suggested Vysyas to serve the nation by joining Indian Army.
Since the book was released, Kancha Ilaiah began receiving threatening calls. He lodged a complaint at Osmania University Police Station on the threat calls and said Arya-Vysya Sangham should be held responsible if anything happens to him.