Badri Touch & Change Of Strategy For #RC12


Off late, Boyapati Seenu has been preferring Class Titles for Mass Subjects. This strategy to reach out to class audience as well with ‘Jaya Janaki Nayaka’ hasn’t yielded good result. For #RC12, Boyapati succeeded in convincing Mega Family with class title ‘Vinaya Vidheya Rama’. However, Ram Charan didn’t approve his plans to promote it more like a class movie. Mega Powerstar wanted to prepare the audience according to the film content instead of giving any scope for misfiring. The basic idea was to promote it as a pucca mass entertainer.

Initially, Boyapati thought of releasing a poster of Ram Charan in traditional dhoti-clad avatar as First Look. In the end, He had to release the poster in which Cherry holds a weapon in hand. For Teaser, Director had initially planned an emotional sequence but it’s been replaced with hero-elevation blocks. What happened in the case of ‘1 – Nenokkadine’ & ‘Rangasthalam’ is a good lesson…isn’t it?

Ram Charan reminded Pawan Kalyan in ‘Badri’ while uttering the dialogue – ‘Ah..Pandem Parasuram Ayithe Endira..Ikkada Ram..Ram Koni-Da-La’. Can’t we spot the resemblance to the famous one-liner – ‘Nuvvu Nanda Ayithe..Nenu Badri..Badrinath’. Mega Fans have thoroughly enjoyed Cherry doing it in PK’s style. ‘Vinaya Vidheya Rama’ will be a feast for the masses.

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