Box Office: Evaru Pre-Release Business

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Adivi Sesh’s Evaru with Regina Cassandra in the lead role is releasing on 15th August. Movie pre-release business is valued at Rs. 10 crores as per the trade sources.

Movie needs to earn at least 10.50 crores from theatricals to be called Break even and to attain a status of Hit, it should cross Rs. 11 crores share.

A minimum of 12-15 crores share will put the movie on Super-Hit range business and less than 5 crores business will mark it as a disaster.

Movie is a thriller and the rates seem to be recoverable as A-centres will be keen to watch the film over the long weekend. All movie needs is a good WOM.

Area Value (in INR)

Nizam 2.80 Cr
Ceded 1.15 Cr
UA 0.95 Cr
Guntur 0.75 Cr
Krishna 0.65 Cr
East 0.60 Cr
West 0.50 Cr
Nellore 0. 30 Cr

Total AP& Ts 7.7 Cr (estimation)

Karnataka 0.50 Cr
USA 1.65 Cr
Rest Of India 0.15 Cr

Worldwide 10 Cr (estimation)




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