Thanks to the blockbuster combination of Allu Arjun and Trivikram who gave hits like ‘Julayi’ and ‘S/o Satyamurthy’ earlier, their third collaboration ‘Ala Vaikunthapuramlo’ did a great pre-release business. The film was reportedly sold for nearly 130 crores on the whole.
Apparently, the theatrical rights were sold for 85 crores and the digital, satellite and audio rights combinedly went for 50 crores. This is the highest amount of any Allu Arjun’s film till date and it shows his craze as it went for such high rates despite the huge competition.
On the other hand, Bunny reportedly took 35 crores as his remuneration for ‘Ala Vaikunthapuramlo’. As Allu Aravind is the co-producer of this flick, he might have taken digital and satellite rights but sources say that he chose to take remuneration instead. If Allu Arjun alone charged 35 crores, with such a huge star cast and technicians, the film would have costed a fortune from the producers.
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