While countries around the globe are in complete lock down, the demand for OTT platforms and home entertainment has surged up. The Internet consumption has become a big issue now but this is the time for ‘work from home’ and staying indoors so there is so much time but so less entertainment!
Though the netizens are enjoying the OTT giants like Amazon, Netflix and Hot Star’s offerings still there is a need for newness in this home entertainment space. Now that the demand is high in this home quarantine hours, Ace producer of Tollywood, Allu Aravind who own the first of its kind OTT platform exclusively for Telugu audience has seeked the help of this young director-Maruthi who is in quarantine break now.
Maruthi was once known youthful masala films. Of late he diverted his attention towards making clean movies and gained the acceptance of family audience as well. Allu Aravind thought that who knows better than Maruthi what to offer the youth audience on OTT platform Aha and thus asked Maruthi to take over the reins of script selection and subjects to build content strategy for Aha.
It is evident that Aha is still in the initial stage while there is tough competition between Amazon Prime and Netflix. Wonder whether Maruthi lives up to the expectations of his mentor Aravind!
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