Puri Jagannath has the knack to present any heroine in a sexy style and Niddhi seems to have opened up lot more for his mass movie, Ismart Shankar.
The first set of photos are quite sensational and now, with the latest photos, she is dominating the buzz for the movie, single handedly.
If the movie works at the box office, she could end up being the next big thing in the TFI as the commercial directors will love such a glam doll in their films to get the masses riled up.
Even though there is Nabha Natesh in the film, the songs of Mani Sharma and her stills are creating great buzz for the film that is releasing in July.
Ram Pothineni is looking for a good mass hit movie and can Ismart Shankar give him that? May be, the indications are positive at the moment.