Mahesh Babu is taking a leaf out of their books. He is now a big Brand in Telugu states and he is milking it in every possible way.
The actor almost got depressed when he got back to back disasters but endorsements kept coming his way, making him realise that his market is set and it won’t vanish overnight.
He needed Bharat Ane Nenu to help him establish the same in the eyes of trade pundits too. After that he gave two more hits and each one became bigger than the film before.
He ventured into clothing brand Business with Humbl and now, he is looking to introduce a customized perfume brand as well. He will release different scents for Men, it seems.
He took interest in charity and is trying to expand AMB into a multiplex chain as well. Truly, if Superstar Krishna became a brand for courageous cinema in TFI, his son is becoming a brand that future actors will follow for sure in TFI, after acquiring star status!
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