AA’s market has improved so much in Kerala that he can directly release his film in the state and expect an opening close to Thalapathy Vijay’s film.
Other than Rajnikanth, Kamal Hassan Vijay got a huge fan following in Kerala from Tamil Industry and his films are celebrated as an event in the state by his fans.
Allu Arjun has the potential to gain such a market in Kerala, and he asked Malayalam Superstar Mohan Lal’s support for promoting his film, Ala Vaikuntapurramuloo in the state.
Allu Aravind planned a small press event before the release and even arranged for Mohan Lal’s appointment during the press event, it seems.
Mohan Lal has good association with Allu family as he is a friend of Aravind, acted with Allu Sirish in 1971, a Malayalam war film, hence he accepted immediately when Aravind asked him, it seems.
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