Over the years, People were used to watching Mothers serving bowls of hot soups to their Kids in the Knorr Advertisements. Finally, Hindustan Unilever (HUL) broke the stereotype with its new campaign ‘One Night With Karan’ featuring Bollywood Filmmaker Karan Johar.
In the TV Commercial, A Friend rings the doorbell of Karan Johar’s Flat at 3 am in a drenched manner and requests him to prepare soup to get warmer. In the end, Karan was left disappointed to see his Friend prefer soup over spending quality time with him. Expressions and body language of the Filmmaker are enough to understand his sexual orientation.
The goal of HUL is to break the stereotypes of ‘Mom-Kid’ routine of the food advertisements. ‘One Night With Karan’ highlights the existence of Individuals who remain single and those who doesn’t have children.
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