Multiple benefit and early morning shows for Sarileru Neekevvaru!


Sarileru Neekevvaru team doesn’t want to go for simple release strategy and let the film work its magic. They have been going aggressively about the release day and post release day planning.

Now, they have decided to go Benefit and early morning shows all over the Telugu states, it seems. They don’t have such permissions in Hyderabad but in AP, at all major towns the plan is on.

Distributors are trying for permissions to play early morning shows in Hyderabad too, but they might have to be happy with 8:00 AM shows in the city.

By doing so, they can increase the returns on first day and are going for a record first day, also, it seems. AVPL team is trying to maximize their returns with similar strategy but they won’t be able to best or beat SLN numbers as they won’t have similar number of theatres available.

SLN will be replacing almost all the films currently in theaters on first day, except Darbar. It may get some theatres of Darbar too, if the film ends up being a disaster like Kaala in Telugu states.

In Chennai, both films will get early morning shows from 8:00 AM on their release days. Darbar will have shows from early morning of 9th, as early as 1:30 AM, say few reports.

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