Hollywood films usually do decent business in the Indian market. Especially superhero films collect on par with some star hero films. But mostly the English versions are confined to multiplexes in urban centres. In order to conquer the regional market, they are roping in our stars to lend voices to the main roles in their films.
In the Telugu version of ‘Lion King’, natural star Nani gave his voice for the character Simba while Brahmanadam and Ali dubbed for Timon and Pumba respectively. This helped a lot in increasing its reach. Similarly, Venkatesh and Varun Tej dubbed for the roles Genie and Aladdin respectively in ‘Aladdin’.
Now, talented actress Nithya Menen is lending her voice for the character of Elsa in the upcoming Telugu version of ‘Frozen 2’. As Disney mostly produce fantasy films that target children and teenagers, bringing in regional stars to dub for their films will profit them more and helps them in getting good promotions. With this new strategy, Hollywood is slowly setting its foot in the regional market too.
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