Till a year or two back, the overseas market is considered as the bowl of Tollywood that kept on giving. Some films which failed here became successful there and it looked like a treasure to our producers. But sadly, the treasure is slowly getting empty as our films are losing market in the overseas.
Due to lack of proper judgement and spending on the rights heavily, the US distributors are ending up in losses. This is becoming a common scenario for any big film there. Even small and medium films are not minting good amounts because of bad talk and online streaming sites. With all these things ringing around their minds, the buyers are hesitating to buy the films of our heroes.
Adding to this, our producers are quoting high rates even for films like ‘Ruler’ and ‘World Famous Lover’. This is why none of the films releasing in the next three months were sold in overseas except for the two big Sankranti releases. Since they are films from the US market’s favourites like Mahesh and Trivikram, both ‘Sarileru Neekevvaru’ and ‘Ala Vaikunthapuramlo’ are sold for high rates. Hope that, they succeed and bring profits to the overseas buyers.
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