Two star heroes Mahesh Babu and Allu Arjun are at loggerheads with each other this Sankranti season. ‘Sarileru Neekevvaru’ and ‘Ala Vaikunthapuramlo’ are releasing on January 12th and the entire Tollywood is waiting for this war’s end result. Though both the films are releasing on the same day, they are following different strategies when it comes to promotions.
‘Ala Vaikunthapuramlo’ started its campaign three months before the release. The film’s team released first glimpse and multiple posters till date and the first single ‘Samajavaragamana’ is already topping the charts. The second song ‘Ramuloo Ramulaa’ will be out on 26th October. Recent update is that they will be unveiling the teaser on November 7th which is Trivikram’s birthday. This created great buzz on the film but there are still two months left and they may run out of promotional material at the time of release if they go at this rate.
On the flip side, Mahesh babu & team are patiently waiting for the right time. They will be releasing the first looks of Mahesh and Vijayashanti on Diwali as per sources. After that, they are looking for a final burst by starting their campaign from December and release one update after another thereby creating huge hype over the film.
Let us see which strategy works better and helps in getting success.
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