He nurtured Bunny Vasu as a producer looking at his elder son Venkatesh aka Bobby’s interest in setting up his own shop. He wanted his third son, Shirish to take over the reins while Bunny aka Allu Arjun keeps the legacy of Allu Ramalingaiah, his father, alive.
But Sirish expressed interest in acting after running a magazine and hence, he formed a new wing Geetha Arts 2 for presenting, releasing and producing medium and low budget films, while main banner will associate and produce big films.
He entered into distribution when big producers were also not sure as a young producer and today, he has stakes in distribution giants and established a smooth wing for exhibition of films as well in Telugu states.
Now, he is entering into Digital space and he has plans to launch an OTT content producer platform which will available to consumers as a mobile app and in desktop online version as well.
Before launching full scale he may collaborate with others to understand the market space completely or he may dive into it fully. The research to launch the operations for Digital wing of Geetha are going on from past two years.
Hence, Geeta is collaborating with other production houses for big budget films which was not a case earlier. As part of pilot programs, one webseries will have Viva Harsha as the main lead, it seems.
Sanjjana Galrani is cast as the female lead and the web series will follow ALT Balaji style adult comedy in Telugu but with less dose of vulgarity, said sources.
After Vijay Devarakonda, it seems like Viva Harsha got blessings of Allu Aravind, even if it is on Digital platform!
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