Rajnikanth became Superstar of Indian Cinema with Baasha and he still has that market and name. But young millennials seems to have disconnected with him slightly due to films like Lingaa, Kaabali, Kaala.
Even though 2.0 did earn highest for any other language hero in Telugu market, the movie was sold on Shankar – Rajni combo name for more amounts than it collected.
Hence, in 2010’s Rajni films like 2.0, Petta might have worked in Tamil Nadu but from Lingaa to Petta, all ended being loses to Telugu distributors.
Still, his market is good in Karnataka, Kerala and highest than any other Tamil hero in Hindi, Telugu states and in Overseas. He needs a strong hit to make a big comeback and he teamed up with AR Murugadoss for his next, Darbar.
During Pongal, the movie is releasing on 9th January all over the World. Murugadoss talked about the film to Telugu media and said, “I wanted to make a Rajni film in my style. It is a police officer role, who reacts to crimes in society in his own style.
Film will have all Rajni mannerisms and a strong conflict between hero & villain. Before deciding the name of Rajni – Aditya Arunachalam, I had to wait till the shoot began.
I did not want to rush and put some name. I wanted it to be very strong, catchy. Finally, when the police dress had to be stitched, I used my father name, Arunachalam and my son’s name, Aditya, to name Rajni’s character!”
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