The staggering theatrical business of more than Rs. 300 crores in all languages is said to be a record for any film as in some areas, Saaho crossed Baahubali-2 figures but on the whole it is lesser than the gigantic hit.
Every theatre owner in Telugu states, major centres in North India and Tamil Nadu, Karnataka & Kerala are all waiting to open advance bookings as the censor formalities are still pending.
Once, the certificate is issued for the film, theatres are ready to allocate shows and open bookings. By Monday, all theatres across the state will open the advances say sources close to the team.
Now, coming back to digital rights, many though that Sun Network got the rights for Satellite and Digital combined worth of Rs. 36 crores deal, which is a record for South Indian Telugu film.
But they got only Satellite rights for the amount in Tamil, Telugu, Kannada and Malayalam and not the streaming rights, it seems.
Amazon Prime and Netflix have been trying with big amounts and the producers will most likely close the deal by Monday or Tuesday, it seems. The deal could be another record breaker it seems.
Prabhas, Shraddha Kapoor are going around the Country promoting the film while director, Sujeeth Sign is busy locking the final cut and mixing in all languages.
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