The on-going pandemic has left us all in a crisis. The demand for content on TV, OTTs has surged double the need and all the platforms like Netflix, Amazon Prime and Disney Hotstar are desperately adding content to help their audience by running back mainstream filmmakers.In Bollywood, almost all the small films have released on Amazon Prime recently. The sudden crisis has left the producers of the film just with one option and that is- sell it to OTT!India’s most subscribed OTT giant Amazon Prime is on a streaming spree. Starting with Tamil Film ‘Ponmagal Vandal’ (May 29) Hindi film Gualabo Sitabo (June 12), Tamil Film ‘Penguin’ (June 19).Now the next big film is a Malayalam Film ‘Sufiyum Sujathayum’ (July 03) starring Aditi Rao Hydari and Jaya Surya. The film is produced by Vijay Babu the maker of Angamaly Diaries and other big hits like June and Aadu. It remains to be seen how this much anticipated film rules the OTT platform as all the recent releases have gone without appreciation from the audience!
Producers are not risking their investments any more and thus looking towards OTT platforms to make money in this crisis. They are fearing the uncertainty looming over the opening of the Theaters anytime soon.
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