Myntra Buys Deepika’s ‘All About You’ Brand


We are well aware that several celebrities have their own fashion brands partnering with some leading online shopping platforms. Bollywood actress Deepika Padukone also co-owns a fashion brand, ‘All About You’ which was launched in 2015 with Deepika and Myntra as equal partners holding 50 percent stake each and has become the leading women’s wear brand on the shopping platform.

Walmart-owned fashion retailer Myntra Fashions has reportedly acquired a 100 percent stake in Deepika Padukone’s ‘All About You’ for an undisclosed amount.

“Collaborating with Myntra and creating a brand such as ‘All About You’ has not only been creatively satisfying but has also taught me a lot,” said Deepika Padukone.

Myntra has been partnering with many celebrities for various brands including brands such as HRX, co-owned by Exceed Entertainment, Hrithik Roshan and Myntra and ‘House of Pataudi,’ co-owned by Exceed Entertainment, Saif Ali Khan and Myntra.

On the work front, Deepika will next be seen in Prabhas’ upcoming sci-fi drama and ’83’ alongside Ranveer Singh.