LG G Flex: An Innovative Curve

The Korean consumer electronic major LG announced its first curved smartphone LG G Flex in India on 11 December’ 2013, which will be available from February’ 2014.

Though the curved touch given to the smartphone is considered to be its USP, LG G Flex also possess a new ‘self-healing’ coating which enables the phone to recover from  the daily wear-and-tear scratches and nicks that uncased smartphones are likely to receive. The price has not been decided yet, though it is said that it would be priced between Rs 60,000 and Rs 65,000. Elsewhere in the world, LG Flex was unveiled in October this year.

“The unique and immersive curved design will provide customers with an ultimate viewing experience along with its new ‘self-healing’ coating which enables the smartphone to heal its back cover within 3 minutes in room temperature. The healing effect works in a much better manner in a warm temperature around,” said Amit Gujral, GM, LG Electronics. When asked about the reason behind the late announcement of its price, he added, “LG is still testing its target consumer behaviour and will come out with its new sales campaign soon.”

SPECIFICATIONS

Display: 6-inch HD (1280 x 720), Curved P-OLED (Real RGB)
Memory: 2GB LP DDR3 RAM / 32GB eMMc
OS: Android Jelly Bean 4.2.2
Chipset: 2.26 GHz Quad-Core Qualcomm Snapdragon 800 (MSM 8974) with an Adreno 330 GPU
Camera: Rear 13.0MP / Front 2.1MP
Battery: 3,500mAh (embedded)
Connectivity: BT 4.0 / USB 3.0 compatible / WiFi (802.11 a/b/g/n/ac) / NFC
Size: 160.5 x 81.6 x 7.9 – 8.7mm
Weight: 177 grams

Along with the existing ‘Rear Keys’ introduced with the G2, the LG G Flex has also added some more extra user interface features, such as QTheater for quick access to photos, videos and YouTube from the lock screen; Dual Window for multitasking; Swing Lockscreen for a dynamic lockscreen image based on the way the phone’s held; as well as three Rear Key LED indicators – Face Detection, Camera Timer and Urgent Call Alert.

Besides the LG G Flex, the company also unveiled its curved OLED TV (55EA9800). The 55-inch television will be available in India at a price of Rs 9,99,000.