With this new motorcycle, the company is targeting the entry-level commuter segment or the ‘basic sub-segment’, which, at present, contributes about 23 per cent to the overall 70 lakh units sold annually in the 100-110cc segment in the country.
“The launch of CD 110 Dream completes our portfolio in the 100-110 cc segment. The bike, which is going to be the most affordable bike to be launched by Honda in India, will help us cater to the basic sub-segment of 100-110cc vertical,” HMSI Vice-President (Sales and Marketing) Yadvinder S. Guleria told reporters here.
The company is hopeful developing a strong foothold beyond the urban areas with this launch, and is eyeing sales of about eight lakh units in the 100-110cc segment in the current fiscal compared to 7.3 lakh units sold in last financial year.
The company at present sells Dream Yuga, Dream Neo and CB Twister models in the 100-110 cc segment.
“We are now fulfilling the utilitarian needs of urban customers with CD 110 Dream. We are confident that the bike will ride Honda into the hinterlands and multiply the success of existing Dream series motorcycles,” Mr. Guleria said. The company is also looking to invest another Rs.1,000 crore on various activities, including capacity expansion, in the current fiscal.
“We have invested Rs.5,200 crore up till last fiscal. This year, we plan to invest another Rs.1,000 crore, which will take the overall investment in the country to Rs.6,200 crore by 2014-15,” he said.
Besides, the company announced its new corporate campaign dubbed ‘Honda is Honda’ “as it enters a new era of independent and empowered” operations in India.
“Honda is Honda (campaign) is more than just a campaign, it is the start of new era in India,” HMSI President and CEO Keita Muramatsu said.